Sökning: "Julia Darnéus Ekeroth"

Hittade 2 uppsatser innehållade orden Julia Darnéus Ekeroth.

  1. 1. The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook.

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Amanda Jonsson; Julia Darnéus Ekeroth; [2021]
    Nyckelord :Social Media; Facebook; Personalised Advertisement; Perceived Advertising Value and Attitude; Online Consumer Behaviour;

    Sammanfattning : .... LÄS MER

  3. 2. Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions.

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Julia Darnéus Ekeroth; Natasha Milner; Elina Nurmi; [2020]
    Nyckelord :Environmental concern; green marketing; green consumer; green scepticism; green purchase decision;

    Sammanfattning : ABSTRACT   Date:                                  2020-06-06   Level:                                 Bachelor Thesis in Business Administration, 15 cr   Institution:   School of Business, Society and Engineering, Mälardalen University   Authors:         Elina Nurmi                         Julia Darnéus Ekeroth   Natasha Milner             (1993-01-08)                              (1996-07-24)                                  (1998-05-05)   Title:                                  Investigating the ‘Greenness’ of Young Consumers   Tutor:                                David Freund   Keywords:  Environmental concern, green marketing, green consumer, green scepticism, green purchase decision. Research Question: How can environmental concern, exposure to green marketing and green scepticism influence young consumers’ green purchase decisions?   Purpose: The purpose of this thesis is to investigate how young consumers’ green purchase decisions can be influenced by their environmental concern, exposure to green marketing and lastly, green scepticism. LÄS MER