Sökning: "Julia Frehse"

Hittade 1 uppsats innehållade orden Julia Frehse.

  1. 1. Is E-personalisation a danger for the customers privacy? : A study on JIBS students

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Julia Frehse; Irina Brezgina; Margaux Debouchaud; [2008]
    Nyckelord :Online Advertisement or E-advertising; E-Personalisation; Online Purchasing Decision; E-privacy;

    Sammanfattning : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. LÄS MER