Sökning: "Julia Fritzell"

Hittade 2 uppsatser innehållade orden Julia Fritzell.

1. 1. #Sustainable#Fastfashion : A qualitative study investigating social media as a channel for fast fashion companies to advertise sustainability

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Julia Fritzell; [2018]
   Nyckelord :Fast fashion; Sustainable consumption; Social media marketing; Green marketing; Sustainable fashion; Sustainable advertisement; Social media advertisement; Generation Y;

   Sammanfattning : The fast fashion companies are growing with their cheap and trendy clothing, promoting people to adapt to new trends and to consume. At the same time, many fast fashion companies have started to advertise sustainable strategies which are communicated though social media. LÄS MER

3. 2. Complaint Handling on Social Media

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Julia Fritzell; Jessica Bertilsson; Zandra Olsson; [2016]
   Nyckelord :Complaint handling; response dimensions; timeliness; redress; apology; facilitation; credibility; attentiveness; customer satisfaction; social media;

   Sammanfattning : Background Social media is constantly growing and has also started to be a platform for dissatisfied customers to express their complaints. This give companies an opportunity to respond to the complaints by solving the problems and prevent customers from switching to competitors or spread negative word of mouth. LÄS MER