Sökning: "Julia Granqvist"

Hittade 1 uppsats innehållade orden Julia Granqvist.

  1. 1. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matilda Hedelin; Julia Granqvist; [2021]
    Nyckelord :Cosmetics; Display; Special Display; Shopper Marketing; In-Store Marketing;

    Sammanfattning : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. LÄS MER