Sökning: "Julia Hadmark"

Hittade 2 uppsatser innehållade orden Julia Hadmark.

  1. 1. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
    Nyckelord :Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

    Sammanfattning : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. LÄS MER

  3. 2. Knowledge creation within an innovative unit : A case study of Robotic Mowers

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Julia Hadmark; Elin Nilsson; [2008]
    Nyckelord :Knowledge creation; Knowledge transfer; Knowledge management; Product development; Robotic Mowers;

    Sammanfattning : Problem Knowledge is becoming ever more vital in today’s economy and organisations are realising the need to act on the advantages it provides. Knowledge is complex and contradictory, making it difficult to be created and managed by organisations. LÄS MER