Sökning: "Julia Hafström"

Hittade 2 uppsatser innehållade orden Julia Hafström.

  1. 1. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Hafström; Antonella Shahin; [2020-06-23]
    Nyckelord :Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Sammanfattning : This article focuses on consumer perception of digital sustainability communication and how the perception affects brand credibility. Sustainability has become an important matter and consumers today are aware of the consequences the fast fashion industry has on the environment. LÄS MER

  3. 2. What makes you stay? Employer Branding effects on employee retention in the technical consultancy industry

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Julia Hafström; Max Wallskog; [2018-02-01]
    Nyckelord :;

    Sammanfattning : .... LÄS MER