Sökning: "Julia Kansbod"

Hittade 1 uppsats innehållade orden Julia Kansbod.

  1. 1. The Implementation of social CRM : Key features and significant challenges associated with thepractical implementation of social Customer RelationshipManagement

    Kandidat-uppsats, Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Författare :Julia Kansbod; [2022]
    Nyckelord :Big Data; CRM; GDPR; Social CRM; Social media; Web 2.0;

    Sammanfattning : The rise of social media has challenged the traditional notionof CRM and introduced a new paradigm, known as socialCRM. While there are many benefits and opportunitiesassociated with the integration of social data in CRMsystems, a majority of companies are failing their social CRMimplementation. LÄS MER