Sökning: "Julia Lidgren"

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  1. 1. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lidgren; Mikaela Major; [2021-07-02]
    Nyckelord :Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Sammanfattning : The continuous growth of sustainability awareness is shaping the consumption patterns of modern consumers. However, the fashion industry is facing challenges regarding the adaptation towards more sustainable practices due to consumers’ demand for fast-paced fashion cycles. LÄS MER