Sökning: "Julia Sénécal"
Hittade 1 uppsats innehållade orden Julia Sénécal.
1. Open Innovation Strategies : A new pivot for OEM and Start-up Coopetition
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : “[A]s much as any other product, the car has shaped not only the global economy but how billions of people live”1,whilethe digital area is nowshapingthe car.Coopetition, a strategy presenting firms with the opportunity to collaborate and compete at the same time,is becoming a prevalent phenomenonamong large OEMs and start-ups in the automotive industry. LÄS MER
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