Sökning: "Julia Wodecka"

Hittade 1 uppsats innehållade orden Julia Wodecka.

  1. 1. Buy Now Return Later: A quantitative study of how B2C invoices in the context of e-commerce impact product returns

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ida Lennartsson; Julia Wodecka; [2020]
    Nyckelord :Direct payment method; Deferred payment method; Product return; Invoice; B2C;

    Sammanfattning : B2C invoices have grown to become the most preferred payment method of Swedish online shoppers. Despite invoices' considerable popularity, research about their consequences is scarce. A survey based study has been conducted in order to investigate how the growing trends of B2C invoice and product returns interplay. LÄS MER