Sökning: "Julia Wodecka"
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1. Buy Now Return Later: A quantitative study of how B2C invoices in the context of e-commerce impact product returns
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : B2C invoices have grown to become the most preferred payment method of Swedish online shoppers. Despite invoices' considerable popularity, research about their consequences is scarce. A survey based study has been conducted in order to investigate how the growing trends of B2C invoice and product returns interplay. LÄS MER
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