Sökning: "Julian Wroblewski"
Hittade 3 uppsatser innehållade orden Julian Wroblewski.
1. Digitalization and Firm Performance: Are Digitally Mature Firms Outperforming Their Peers?
Master-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : This thesis studies the effect of digitalization on firm performance. More specifically, it investigates whether digitally mature firms outperform their less digitally mature peers. My analysis is based on literature on information technology, information and digital systems, and digitalization in general. LÄS MER
2. The Darkest Day in Lufthansa’s History
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
3. Understanding Value-based Pricing: Conceptualising Customer Value in a B2B Industrial Context
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this study is to define and conceptualise the dimensions of customer value for value-based pricing strategies within a B2B industrial context. Furthermore, this study advances theory and knowledge in research about pricing and B2B relationships between customers and sellers. LÄS MER