Sökning: "Julie Rosenthal Brydolf"

Hittade 2 uppsatser innehållade orden Julie Rosenthal Brydolf.

1. 1. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexandra Herron; Julie Rosenthal Brydolf; [2017]
   Nyckelord :Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

   Sammanfattning : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. LÄS MER

3. 2. The Commercial Chameleons on Social Network Sites - How native advertising affects ad and brand attitude among social network site users

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Julie Rosenthal Brydolf; Caroline Söderberg; [2014]
   Nyckelord :social network sites; ad-context congruency; native advertising; task orientation; consumer attitude;

   Sammanfattning : With the increased volume of commercial content online most social network sites have adopted so-called "native" advertising on their websites to convey marketing messages more subtly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its effects on ad attitude and brand attitude among social network site users. LÄS MER