Sökning: "June Rodrigues"

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  1. 1. Effects of In-store Promotions on Brand Awareness

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Luiz Gustavo Pinke Rodrigues; [2010]
    Nyckelord :In-store promotion; Brand Awareness; Consumer buying intention; Retailer; Point-of-Purchase; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Effects of In-store Promotions on Brand Awareness Date of the Seminar: June 2nd Course: BUS 808. Master thesis in international marketing Author: Luiz Gustavo Pinke Rodrigues Advisor: Karin Alm Examinator: Ulf Johansson Keywords: In-store promotion, Brand Awareness, Consumer buying intention, Retailer, Point-of-Purchase Thesis purpose: This thesis is aiming at bringing brand into consideration by investigating the effects in-store promotions have on brand awareness in consumers’ real shopping experience. LÄS MER