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1. Effects of In-store Promotions on Brand Awareness
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Effects of In-store Promotions on Brand Awareness Date of the Seminar: June 2nd Course: BUS 808. Master thesis in international marketing Author: Luiz Gustavo Pinke Rodrigues Advisor: Karin Alm Examinator: Ulf Johansson Keywords: In-store promotion, Brand Awareness, Consumer buying intention, Retailer, Point-of-Purchase Thesis purpose: This thesis is aiming at bringing brand into consideration by investigating the effects in-store promotions have on brand awareness in consumers’ real shopping experience. LÄS MER
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