Sökning: "Jungmin Choi"

Hittade 2 uppsatser innehållade orden Jungmin Choi.

1. 1. Influence of Internal and External Factorson Expansion Strategy : -Swedish Cleantech Subsidiaries in the US

   Master-uppsats, Ekonomihögskolan, ELNU

   Författare :Jungmin Choi; Maria Mogyoro; [2011]
   Nyckelord :Expansion Strategy; Resource-based view; Industrial organization view; Foreign;

   Sammanfattning : ABSTRACT Title: Influence of Internal and External Factors on Expansion Strategy-Swedish Cleantech Subsidiaries in the US Authors: Jungmin Choi, Maria Mogyoro Purpose The purpose is to contribute to the knowledge regarding internal and external factors‟ influence on the expansion strategy of a foreign subsidiary in a growing market. Design/Methodology/Approach Originating from the resource-based view and industrial organization view literature, an analysis model is developed. LÄS MER

3. 2. Place Branding Strategies for Alvesta Municipality

   Kandidat-uppsats, Ekonomihögskolan, EHV

   Författare :Jungmin Choi; Jesper Persson; [2008]
   Nyckelord :Place branding; Place marketing; Gap analysis; Co-opetition;

   Sammanfattning : Thesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality. Methodology: The methodology of the study is conducted with qualitative and quantitative approach. LÄS MER