Sökning: "Junjie Gu"
Hittade 2 uppsatser innehållade orden Junjie Gu.
1. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. LÄS MER
2. ALIGN, A sustainable cleaning tool for model makers
Master-uppsats, Lunds universitet/IndustridesignSammanfattning : People who make models as their hobbies at home often generate more trash clutters than others. Once they start the modeling process, they often end up having small debris, sanding dust, and spilled paints on their desks. These tiny clutters will reduce their concentration and enthusiasm for the model-building process. LÄS MER