Sökning: "Junru Li"
Hittade 2 uppsatser innehållade orden Junru Li.
- Master-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : MSc Marketing and Consumption.... LÄS MER
2. Online grocery shopping: the key factors influencing consumers’ purchase intention- A study based on consumers in SwedenKandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi
Sammanfattning : Purpose: The purpose of this study was to examine what kind of factors that can influence consumers’ intention and how do Swedish consumers evaluate these factors to purchase grocery products through the Internet. Background: E-commerce has been a widespread environment for consumers and online shopping also becomes more and more popular nowadays. LÄS MER