Sökning: "Junru Li"

Hittade 2 uppsatser innehållade orden Junru Li.

  1. 1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Junru Li; Maria Cristina Mincic; [2020-06-25]
    Nyckelord :co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Sammanfattning : MSc Marketing and Consumption.... LÄS MER

  2. 2. Online grocery shopping: the key factors influencing consumers’ purchase intention- A study based on consumers in Sweden

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Junru Li; Hanna Ohlsson; [2017]
    Nyckelord :Online Grocery Shopping; consumers purchase intention; E-commerce;

    Sammanfattning : Purpose: The purpose of this study was to examine what kind of factors that can influence consumers’ intention and how do Swedish consumers evaluate these factors to purchase grocery products through the Internet. Background: E-commerce has been a widespread environment for consumers and online shopping also becomes more and more popular nowadays. LÄS MER