Sökning: "Junu Maiya Balami"

Hittade 1 uppsats innehållade orden Junu Maiya Balami.

  1. 1. Research on response and relations between customers and brand equity : A comparative study of McDonald and Max in Sweden

    Magister-uppsats, Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskap; Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskap

    Författare :Diep Nguyen Thi Bich; Junu Maiya Balami; [2011]
    Nyckelord :Fast food industry; Brand; Brand equity; Mcdonald; Max; Sweden;

    Sammanfattning : Despite of economic downturn in recent years, the food service industry has performed well in Sweden and has grown by 4.1% in 2009. Now, the players are in a battle of differentiating their products/services and offers, as the degree of competition are moderately high in the market. LÄS MER