Sökning: "Jur van de Graaf"

Hittade 1 uppsats innehållade orden Jur van de Graaf.

  1. 1. Understanding Customer Value in SAP Enterprise Mobility : An exploratory study to identify value drivers in the German enterprise mobility industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jur van de Graaf; [2014]
    Nyckelord :customer value; business-to-business marketing; enterprise mobility; IT; SERVQUAL; service quality; price;

    Sammanfattning : The goal of this research was to explore what the value drivers are in SAP Enterprise Mobility. On the basis of existing literature a model was created that predicts customer value in this particular industry. LÄS MER