Sökning: "Justus Jahja"

Hittade 2 uppsatser innehållade orden Justus Jahja.

  1. 1. Strategiskt beslutsfattande

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Justus Jahja; Caroline Carlsson; Adam Knutar; [2016]
    Nyckelord :Strategiskt beslutsfattande; Kina; Fordonsindustrin; Inträdesbarriärer; Early-Mover advantage.; Business and Economics;

    Sammanfattning : Title: Strategic Planning: A study focusing on managament decisions regarding an expansion to the Chinese market in the automotive industry Seminar date: 2016-01-14 Course: FEKH19, Bachelor thesis in Strategic Management, 15 University Credits Points (UPC) or ECTS‐cr Authors: Caroline Carlsson, Justus Jahja, Adam Knutar Advisor/s: Christine Blomqvist Key words: Strategic Planning, China, Automotive industry, Entry barriers, Early-mover advantage Purpose: This bachelor thesis aims to examine the process of strategic planning in a company facing an expansion to the Chinese automotive industry. Methodology: A study has been made from semi-structured interviews with a case company and individuals with specific insight in the Chinese market that meets the requirements in order to highlight the purpose of this thesis. LÄS MER

  3. 2. Personal branding – möjlighet eller krav?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Justus Jahja; Niran Ahmad; Magnus Skog; [2015]
    Nyckelord :Personal branding; Personligt varumärke; Företagsledare; CEO Brand; VD-varumärke; Sociala medier; Varumärkesbyggande; Business and Economics;

    Sammanfattning : Abstract Title: Personal branding – opportunity or necessity? Seminar date: 2015-01-15 Course: FEKH29 Business administration: Degree Project in Marketing, Undergraduate Level, 15 hp. Authors: Magnus Skog, Justus Jahja, Niran Ahmad Advisor: Jon Bertilsson Key words: Social media, brands, Ceo, financial result Objective: The objective of this thesis is to in an explorative approach obtain the interplay between Swedish business leaders' personal brand and their corporates` brand. LÄS MER