Sökning: "Justus Leistén"

Hittade 2 uppsatser innehållade orden Justus Leistén.

  1. 1. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Justus Leistén; Magnus Nilsson; [2009]
    Nyckelord :High Technology strategies; Crossing the chasm; Swedish mobile phone industry; launching and re-launching; the whole product concept; the technological life cycle;

    Sammanfattning : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. LÄS MER

  3. 2. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Justus Leistén; Kamran Sairafi; [2009]
    Nyckelord :sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

    Sammanfattning : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. LÄS MER