Sökning: "Jutta Hedlund"

Hittade 1 uppsats innehållade orden Jutta Hedlund.

  1. 1. When product attributes are not enough: A study of a Finnish cosmetics brand on the Swedish market

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jutta Hedlund; Karla Mattero; [2018]
    Nyckelord :Non-product-related-attributes; similar markets; consumer expectations; brand attitudes; cosmetics market;

    Sammanfattning : The predominating theories on non-product-related attributes stretch only so far to explain why some brands do not manage to succeed on foreign markets where the product needs are essentially similar to their domestic markets. Therefore, the aim of this paper is to cast new light on the theoretical field of non-product-related attributes, by unveiling which non-product- related attributes affect consumer brand preferences on similar markets. LÄS MER