Sökning: "Juuso Waldén"

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  1. 1. Consumer Behaviour in the Sector of Household Robots: Elderly People as Adopters

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Juuso Waldén; Liam Johnson; [2016]
    Nyckelord :household robots; consumer behaviour; silent generation; elderly people; Business and Economics;

    Sammanfattning : The primary purpose of this Master’s thesis was to understand the consumer behaviour of elderly people, more specifically the silent generation in regards to adopting household robotics. The objective was to gain a deeper understanding on the attitudes, beliefs and intentions, as well as values and attributes that are affecting the consumer behaviour of elderly people to determine whether elderly people are willing to adopt household robotics. LÄS MER