Sökning: "Ka Ling Genevieve Siew"
Hittade 1 uppsats innehållade orden Ka Ling Genevieve Siew.
1. Shopping Centre Marketing: Management approach to atmospherics and experiential marketing
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Beyond the satisfaction of basic shopping needs, researchers point out that the shopping centre is also a destination for consumers to have a good time in. This has been described as a holistic customer experience. One of the factors influencing customer shopping experiences is the retail environment. LÄS MER
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