Sökning: "Kaj-Dac Tam"
Hittade 1 uppsats innehållade orden Kaj-Dac Tam.
1. The Interplay between Internal Values and External Values in the Brand Building Process
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis is to investigate the interplay between internal and external values, mainly by exploring the relationship between core values and brand values in a case study.This paper is based on a qualitative approach using various semi-structured interviews. LÄS MER
Resultatsidor:
1