Sökning: "Kajsa Ahlbeck"

Hittade 1 uppsats innehållade orden Kajsa Ahlbeck.

  1. 1. The challenges and improvement opportunities in a product-service sale process from a salesperson’s perspective : A case study at Scania

    Master-uppsats, Linköpings universitet/Industriell miljöteknik

    Författare :Maria Kaldma; Kajsa Ahlbeck; [2018]
    Nyckelord :service design; product-service sale process; salesperson s perspective; PSS;

    Sammanfattning : The objective of this thesis is to identify how a salesperson perform the product-service sale process, through investigating the salesperson’s conditions, challenges, and improvement opportunities within. Based on this, recommendations are given regarding how the product-service sale process can be improved, and how to develop the ideal sale process. LÄS MER