Sökning: "Kajsa Kymmer Gustafsson"

Hittade 1 uppsats innehållade orden Kajsa Kymmer Gustafsson.

  1. 1. Big Data - Bigger Responsibility?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kajsa Kymmer Gustafsson; Hampus Johansson; Josefine Sjöstrand; [2015]
    Nyckelord :Business and Economics;

    Sammanfattning : Purpose: To investigate whether there is a correlation between consumers’ knowledge about the phenomenon of Big Data and their attitude towards it, and also if the attitude is reflected in their behaviour. Furthermore, the purpose is to find out how different companies usage of Big Data affects consumers’ attitude towards those brands, in a situation where they know what Big Data means. LÄS MER