Sökning: "Kajsa Leidek"

Hittade 2 uppsatser innehållade orden Kajsa Leidek.

1. 1. Does old school trust still apply? : A quantitative study in Sweden using concepts of original trust to highlight their function in a digitized world 

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Anna Wadström; Anna Lidman; Kajsa Leidek; [2016]
   Nyckelord :Trust; Trust online; Ability; Benevolence; Internalised norms; Accountability; B2B; Online business.;

   Sammanfattning : Background: Opportunities for companies to interact with both each other and consumers expand drastically due to the everyday life that is getting more digital. Something that is important for businesses is loyalty. In order to gain loyalty from a customer, companies need to gain the customer’s trust first. LÄS MER

3. 2. Game on : Att spela sig till nya höjder av motivation

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Anna Wadström; Anna Lidman; Kajsa Leidek; [2015]
   Nyckelord :Motivation; Gamification;

   Sammanfattning : “Motivation is the desire within a person causing that person to act” (Mathis & Jackson, 2009, p. 24). Motivation is what makes people act. Lately a tool to create more motivation called Gamification has been more and more popular to use. LÄS MER