Sökning: "Kamelia Bankova"

Hittade 2 uppsatser innehållade orden Kamelia Bankova.

1. 1. "Old-School" is now too cool! : Exploring motivations for attending a LAN from a U&G perspective

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Kamelia Bankova; Amelia Nablsi; [2022]
   Nyckelord :Esports; Video Games; Gamers; LAN; Uses and Gratification Theory; UGT;

   Sammanfattning : Background: LANs are popular due to the unique social features where gamers share the samepassion, meet, and compete with like-minded gamers. Further, a LAN forms new and unexploredfeelings and impressions for gamers; therefore, it should be further explored. LÄS MER

3. 2. How Social Media Influencers Co-Create Brand Value in the Digital World? : Exploratory research investigating Gamers and Opinion Leaders as Social Media Influencers and the process of Brand Value Creation in the Digital World.

   Kandidat-uppsats,

   Författare :Kamelia Bankova; Pavlina Stancheva; [2021]
   Nyckelord :Co-Creation Theory; Social Media Influencers SMI ; Brand Value; Word-of-Mouth WoM ; Netnography; Mimicry; Gamers; Streamers; Opinion Leaders; Online Community.;

   Sammanfattning : .... LÄS MER