Sökning: "Kamelia Mohajerani"

Hittade 1 uppsats innehållade orden Kamelia Mohajerani.

1. 1. Brand Image of Umeå University: A Quantitative Study of the Effects on Students’ Attachment and Commitment

   Kandidat-uppsats, Företagsekonomi

   Författare :Valeria Lymar; Kamelia Mohajerani; [2013]
   Nyckelord :Umeå University; brand image; attachment; commitment;

   Sammanfattning : The main purpose of this thesis was to examine the possible effects of various components of the university brand image on students’ attachment and commitment to the brand of Umeå University. In order to make a theoretical contribution to the university branding research, the conceptual model was developed and tested to find out the possible effects of constructs on each other. LÄS MER