Sökning: "Kamila Szkwarek"

Hittade 1 uppsats innehållade orden Kamila Szkwarek.

  1. 1. Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Nette Leikas; Kamila Szkwarek; [2020]
    Nyckelord :influencer marketing; trust; qualitative interviews; audience studies; audience reception;

    Sammanfattning : The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. LÄS MER