Sökning: "Kamila Szkwarek"
Hittade 1 uppsats innehållade orden Kamila Szkwarek.
1. Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising
Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. LÄS MER
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