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  1. 1. Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Kaorat Thienmongkol; Pongsatorn Thaisuntad; [2009]
    Nyckelord :online shopping; online purchasing decision; consumer behavior;

    Sammanfattning : Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contribute to e-commerceliterature in general. LÄS MER