Sökning: "Karim Back"

Hittade 2 uppsatser innehållade orden Karim Back.

1. 1. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
   Nyckelord :Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

   Sammanfattning : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. LÄS MER

3. 2. Selling Services : Marketing the Intangible

   Master-uppsats, KTH/Industriell ekonomi och organisation (Avd.)

   Författare :Mohammed Samirul Karim; Alexander Strzelecki; [2012]
   Nyckelord :Service marketing; Intangibility; MBT;

   Sammanfattning : The feature of service intangibility is one of the most prominent, albeit controversial, problems in service marketing. Service providing firms have been trying to find ways to ‘tangibilize’ their service offerings in order to assist the potential customers to better understand the benefits and qualities of their services. LÄS MER