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1. 1. Point of Purchase TV-Screens - An Analysis of Gender and Generations in the In-Store Retail Environment

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Benjamin Wallenborn; [2007]
   Nyckelord :Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-Environment Date of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management. Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn. LÄS MER