Sökning: "Karin Fredrikson"

Hittade 2 uppsatser innehållade orden Karin Fredrikson.

  1. 1. Please leave a comment : A case study of value co-creation in the Swedish telecom industry

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Karin Fredrikson; Elin Sweijer; [2013]
    Nyckelord :Service-dominant logic; Value co-creation; Telecom industry; Dialogue; Digital channels; Social media; Customer feedback; Organizational learning;

    Sammanfattning : The customer’s role as a co-creator of value is an essential element in the service-dominant (S-D) logic, highlighting the importance for firms to develop relationships with customers through dialogue. By providing feedback customers become co-developers, and help create a competitive advantage. LÄS MER

  3. 2. Standardize or Adapt? Building a Successful Brand in the Fashion Industry : A Case Study of the Swedish Fashion Company Hunky Dory AB

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Camilla Molin; Karin Fredrikson; [2011]
    Nyckelord :brand building; standardization; adaptation; contingency perspective; Hunky Dory AB;

    Sammanfattning : The brand building process is investigated by looking at the strategy of a small to medium-sized fashion company, Hunky Dory AB. According to the model presented in this thesis, the brand building process consists of five stages; product attributes, brand identity, positioning, marketing communication, and distribution. LÄS MER