Sökning: "Karin Grom"

Hittade 2 uppsatser innehållade orden Karin Grom.

  1. 1. Establishing in Malaysia : The Impact of Cultural Factors

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Lisa Dohlnér; Karin Grom; [2006]
    Nyckelord :Foreign direct investment; Culture; Malaysia; Establishment; SME;

    Sammanfattning : Malaysia is one of the developing countries in the world that is on the verge to become de-veloped (Internationella Programkontoret, 2003). In 2004, Malaysia had a growth rate around 7% (United Nation Statistic Division, 2005) and it is implied that the Malaysian market is continuously growing. LÄS MER

  3. 2. What's in it for You? : A Study of Perceived Customer Value among IKEA's Business Customers in the Kitchen Market

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Karin Grom; Louise Janhans; Emmelie Johansson; [2006]
    Nyckelord :Customer Value; Business-to-Business Relationship;

    Sammanfattning : Companies have started to concentrate more on customer relationship, meaning more attention on customer contact, instead of concentrating on the product. Those thoughts have further developed into that companies continuously create and add value for their customers, to keep them loyal and satisfied. LÄS MER