Sökning: "Karin Hafstad"
Hittade 2 uppsatser innehållade orden Karin Hafstad.
1. The Premium Brand’s Role as a Key Driver of Employee Engagement - A Qualitative Case Study
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : .... LÄS MER
2. Exploring the Relationship between Employee Branding and Brand Loyalty : a qualitative case study
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Background: Making customers loyal to the brand have become a key issue for marketers to achieve since it acts as a major contributor to competitive advantage. The brand image is argued to be the main source for brand loyalty and organizations continuously seeks for ways to achieve brand loyalty through enhancing their image. LÄS MER
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