Sökning: "Karin Isacsson"

Hittade 2 uppsatser innehållade orden Karin Isacsson.

1. 1. Förändringar i agila utvecklingsteam : Hur påverkas medlemmarna?

   Kandidat-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

   Författare :Karin Fägerlind; Christoffer Isacsson; [2019]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Veronica Lilja; Karin Isacsson; [2017]
   Nyckelord :sport sponsorship; sweden; business relatioships; sport; sponsorship; gloal; sponsee; sport entity; interorganizational relationship; marginal utility; exchange theory; commitment and trust; benefits; managing; management;

   Sammanfattning : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. LÄS MER