Sökning: "Karin Sjunnesson"

Hittade 1 uppsats innehållade orden Karin Sjunnesson.

  1. 1. What to expect – A qualitative study of roles in Retail Marketing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Oknelid; Karin Sjunnesson; [2006]
    Nyckelord :ICA; supply chain network; retail; roles; relationships; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being accomplished by social actors, hence a study of individuals’ expectations must have a point of departure in these people’s social reality. LÄS MER