Sökning: "Karin Swebilius"
Hittade 1 uppsats innehållade orden Karin Swebilius.
1. Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Social media has increased the possibilities for consumers to gather and share consumption related experiences with other consumers through electronic word-of-mouth (eWOM). eWOM affects the relationship between customer and business, and therefore also affects customer relationship management (CRM). LÄS MER
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