Sökning: "Karismatiska kapitalism Konsumtion"
Hittade 1 uppsats innehållade orden Karismatiska kapitalism Konsumtion.
1. Glossier : en fallstudie
Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskapSammanfattning : The purpose of this thesis is to provide the reader with knowledge of how the beauty industry is affected by digitalization, especially concerning marketing strategies and consumption practices. This thesis performs a case study of the company Glossier in order to examine what strategies they use to market and sell their products. LÄS MER
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