Sökning: "Karismatiska kapitalism Konsumtion"
Hittade 1 uppsats innehållade orden Karismatiska kapitalism Konsumtion.
- Kandidat-uppsats, Lunds universitet/Avdelningen för digitala kulturer
Sammanfattning : The purpose of this thesis is to provide the reader with knowledge of how the beauty industry is affected by digitalization, especially concerning marketing strategies and consumption practices. This thesis performs a case study of the company Glossier in order to examine what strategies they use to market and sell their products. LÄS MER