Sökning: "Karl Granbom"

Hittade 2 uppsatser innehållade orden Karl Granbom.

1. 1. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Marcus Hagström; Karl Granbom; [2023]
   Nyckelord :Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

   Sammanfattning : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. LÄS MER

3. 2. Investors: be there or be square - Investment assessment in B2B vs B2C and Seed vs Serie A

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Karl Granbom; Robin Jansson; [2020]
   Nyckelord :B2B; B2C; Seed; Serie A; Investment assessment;

   Sammanfattning : This thesis examines important factors to think about in an investment assessment in general and how it differs based on company type and investment phase. The reason behind this is to provide information to investors to reduce the risks associated with an investment. Start-ups can also use this thesis to successfully seek investments. LÄS MER