Sökning: "Karl Hagström"

Hittade 2 uppsatser innehållade orden Karl Hagström.

1. 1. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Marcus Hagström; Karl Granbom; [2023]
   Nyckelord :Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

   Sammanfattning : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. LÄS MER

3. 2. How Swedish companies operating in Southeast Asia overcome trade obstacles

   Kandidat-uppsats, Institutionen för ekonomi

   Författare :Karl Hagström; Annika Stengard; [2008]
   Nyckelord :Trade obstacles;

   Sammanfattning : As the globalization continues to intensify, companies around the world are increasingly looking for business opportunities outside the borders of their home country. In order to be successful and take advantage of low cost opportunities offered in other countries the need for free trade agreements is something all companies should be lobbying for. LÄS MER