Sökning: "Karl Johan Rosqvist"

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  1. 1. Alternate Reality Games : Framtidens Marknadsföringsform

    Kandidat-uppsats, Matematiska och systemtekniska institutionen

    Författare :Karl Johan Rosqvist; [2009]
    Nyckelord :alternate reality games; gaming; marketing; advertising; viral; branding; alternative; new media; cross media; fiction; future; trend; marknadsföring; reklam; den dolda sanningen;

    Sammanfattning : An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. LÄS MER