Sökning: "Karl Pollinger"
Hittade 1 uppsats innehållade orden Karl Pollinger.
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : The purpose of this paper is to explore corporate approaches to brands in the assessment of potential acquisitions in business-to‐business settings. The paper examines the corporate brands of three case companies - ALS Global, Göteborg Energi, and Trelleborg AB - in regards to their acquisition activities. LÄS MER