Sökning: "Karl Pollinger"

Hittade 1 uppsats innehållade orden Karl Pollinger.

  1. 1. A Brand Orientated Approach in Acquisitions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karl Pollinger; Mikael Omberg; [2014]
    Nyckelord :Corporate Brand Identity; Brand Acquisitions; Brand Orientation; and B2B; Business and Economics;

    Sammanfattning : The purpose of this paper is to explore corporate approaches to brands in the assessment of potential acquisitions in business-­to­‐business settings. The paper examines the corporate brands of three case companies -­ ALS Global, Göteborg Energi, and Trelleborg AB -­ in regards to their acquisition activities. LÄS MER