Sökning: "Karl Swalander"

Hittade 2 uppsatser innehållade orden Karl Swalander.

  1. 1. The Unintended Negative Effects of Employer Branding: A Perceived Brand Promise Breach - A Quantitative Investigation of How Employees Perceive a Breach in a Brand Promise Created by Employer Branding

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Karl Swalander; Kim Utas Viklund; [2017]
    Nyckelord :employer branding; psychological contract; intention to stay; perceived external prestige; organisational commitment;

    Sammanfattning : Employer branding (EB) has been praised for many years as a great tool for attracting, recruiting and retaining talented employees. In an increasingly competitive employment environment, more organisations than ever are investing more resources than ever into their employer brands. LÄS MER

  3. 2. The Influence of Multiple Drivers on WOM Behavior in an Online Context - A quantitative study on what drives consumers to share word-of-mouth online

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Karl Swalander; Jonathan Bollman; [2015]
    Nyckelord :word-of-mouth; viral marketing; online-WOM; drivers of WOM; social media;

    Sammanfattning : Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. LÄS MER