Sökning: "Karl-Johan Hermansson"
Hittade 1 uppsats innehållade orden Karl-Johan Hermansson.
1. The milk industry: No longer acash cow? : ”How a cause related marketing approach could help raiseawareness regarding the domestic agricultural situation in Sweden”
Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis was to examine the potential effects of a cause related marketing approach inthe Swedish agricultural industry. This was done by analyzing the market potential and how an industry,through a marketing perspective, can help rejuvenate a troublesome sector, more specifically thedomestic milk sector. LÄS MER
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