Sökning: "Karla Estefania Luz Oliva"

Hittade 1 uppsats innehållade orden Karla Estefania Luz Oliva.

  1. 1. Drug Cartels and Apartheid: Critical Study of Nation Branding in Developing Countries Burdened by Stigmatizations

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alessio Stringari; Karla Estefania Luz Oliva; [2014]
    Nyckelord :Nation brand; nation branding; developing countries; semiotics; lexical semantic; critical theory.; Business and Economics;

    Sammanfattning : Nation branding is gaining increasing importance between both scholars and practitioners. Although, research in this field seems to focus mainly on developed economies, developing countries are affected by a “label effect” of being categorized as ‘developing’ which generates tacit social stigmatizations. LÄS MER