Sökning: "Karolina Sjögren"

Hittade 1 uppsats innehållade orden Karolina Sjögren.

  1. 1. Customer Capitalism : identifying key aspects from a

    Magister-uppsats, Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV; Växjö universitet/Ekonomihögskolan, EHV

    Författare :Karolina Solberg; Linda Svensson; Cecilia Sjögren; [2006]
    Nyckelord :marketing; international marketing; customer capitalism; born global;

    Sammanfattning : The traditional internationalization theories suggest that the process of going international is gradual. Recent theories about “born global” firms state they internationalize from the day they are founded or shortly thereafter. LÄS MER