Sökning: "Karolina Skoglund"

Hittade 1 uppsats innehållade orden Karolina Skoglund.

  1. 1. Customer Loyalty: A case study of a local bank in Sweden

    Kandidat-uppsats, Internationella Handelshögskolan

    Författare :Sara Fransson; Karolina Lahdeaho; Therese Skoglund; [2011]
    Nyckelord :Customer loyalty; Relationship marketing; Complaint management; Service quality; Kundlojalitet; Relationsmarknadsföring; klagomålshantering; servicekvalitet;

    Sammanfattning : Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. LÄS MER