Sökning: "Karoline Brand"

Hittade 2 uppsatser innehållade orden Karoline Brand.

1. 1. Processen för samarbeten inom influencer marketing : Utredande och visualiserande fallstudie om hur man kan förbättra processen för sammankoppling mellan aktörerna inom influencer marketing

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Mathilda Piirainen; Karoline Arentoft; [2017]
   Nyckelord :Influencer marketing; Influencers; Social media; Personer med inflytande; Process; Sociala medier;

   Sammanfattning : This thesis covers how you can streamline the process of linking business relationships within the process of ”influencer marketing”. The phenomenon is based upon the concept that an actor, which is often a company, collaborates with a person with influence to conduct marketing related to a product, service and/or a company brand. LÄS MER

3. 2. ‘Brand New Food’ - Brand Positioning of Entrepreneurial Innovation: A Multiple Case Study in the Food Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jamie-Lee Celine Lammers; Karoline Ryll; [2016]
   Nyckelord :Brand Positioning; Entrepreneurial Brand Building; Innovation and Branding; Entrepreneurial Positioning; Start-Up Branding; Start-Up Positioning; Market- and Brand-Oriented Positioning; Brand Identity Filter; Authenticity; Business and Economics;

   Sammanfattning : While entrepreneurial brand building has received growing interest over the past years, the particular brand positioning practice around an innovation is little understood so far. The purpose of this study is to link the separate but interrelated academic domains of brand positioning, entrepreneurship and innovation and thereby to contribute to new theory building on entrepreneurial brand positioning practice. LÄS MER